Transmedia Literacy: Expanding the Media Literacy Frontier

Posted: December 13, 2014 in Uncategorized

Critical thinking across multiple modalities


Transmedia literacy implies engaging critically in nonlinear narratives of all kinds, from entertainment and branding to journalism.  We build mental models unconsciously, to create a holistic understanding.  In entertainment, we revel in narratives of choice–we can actively pursue and evaluate content based on enjoyment, relevance, and identity.  Many other narratives are more subtle, news, commercial and social stories can be equally immersive and persuasive without our awareness.  Transmedia literacy emphasizes the need for mindful attention to the narrative construction that create larger ideaworlds in our off and online environments.


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