Coming Next: Cosmetics Ads Featuring You As the Model

Posted: November 6, 2014 in Uncategorized

Startup brand Slate Cosmetics looks to overcome its lack of store presence with virtual sampling.


Makes perfect sense that companies should focus on the actual user of the product.  (This isn’t about “selfies” — jeez.)  As someone who teaches online in a distributed program, I see this as a move toward empowering a broader market and letting consumers control their experience.  Think Self-Determination Theory – autonomy and mastery (I expect they will figure out how to include psychological relatedness as they roll out the social media features.)


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