Coming Next: Cosmetics Ads Featuring You As the Model

Posted: November 6, 2014 in Uncategorized

Startup brand Slate Cosmetics looks to overcome its lack of store presence with virtual sampling.

Source: adage.com

Makes perfect sense that companies should focus on the actual user of the product.  (This isn’t about “selfies” — jeez.)  As someone who teaches online in a distributed program, I see this as a move toward empowering a broader market and letting consumers control their experience.  Think Self-Determination Theory – autonomy and mastery (I expect they will figure out how to include psychological relatedness as they roll out the social media features.)

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s