Dodgers Dodged A Great Original Content Opportunity To Engage Fans

Posted: October 17, 2014 in Uncategorized

Article By Jonathan Tavss How exciting was it when the Dodgers were so hot at the end of the season to head into the MLB Post Season? For many in Los Angeles, just the thought that they will actual…


In a great blog, Jonathan Tavss highlights the importance of giving fans the opportunity to form emotional attachments with players (what psychologists would call a parasocial relationship).  Fans have team loyalty, sure, but as Jonathan points out, Dodgers missed opportunities to deliver the real glue that sticks fans to a team by building a web of emotional attachment.  Knowing the stories gives us a reason to care.


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