Nuno Bernardo: Storytelling is a social experience

Posted: May 28, 2014 in Uncategorized

See on Scoop.itPsychology of Media & Emerging Technologies

beActive’s CEO explains why “transmedia enriches stories by activating our human affinity for shared experiences”

Dr. Pamela Rutledge‘s insight:

Stories are fundamental to social connection.  Our ability to ‘mentalize’ and imagine allows people to bridge social and cultural gaps because stories focus on our fundamental humanity.  Recently listened to Billie Goldman from Intel talk at #SoMe Awards Forum on Intel’s innovative  “Inside Films” series.  They exemplify Bernardo’s message on the importance of shared experience.  It may be brand extension and awareness, but psychologically, it is about empathy and connection–the most valuable (and hard to measure) forms of social capital.

See on blog.mipworld.com

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