Mills & Boon characters will email you back in new transmedia tale (Wired UK)

Posted: May 7, 2014 in Uncategorized

After more than 100 years, the Mills & Boon franchise is crafting itself a digital future through a dedicated ereader app and now a desktop and social media storytelling platform, The Chatsfield

Dr. Pamela Rutledge‘s insight:

Congrats to Robert Pratten for sharing a new project using Conducttr.  Mills & Boon’s franchise is romantic escapism, allowing eager readers to achieve the sense of presence in another world (what psychologists call narrative transportation w/nod to Green & Brock).  Vacations from reality.  There is no more powerful way of experiencing that journey than a through a well-crafted transmedia narrative.  It gives you multiple, multi-sensory touchpoints to engage cognitively and emotionally with a story and its characters.  These romances, like epic journeys, are the perfect raw materials for talented media producers to articulate a larger storyworld through thoughtful (and extensive) planning and media creation.  At the end of the day, the world they create, is about human behavior #mediapsych, because it only comes to life in the mind and body of the audience.  

See on www.wired.co.uk

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