11 Shocking New Social Media Statistics in America | Convince and Convert: Social Media Strategy and Content Marketing Strategy

Posted: April 15, 2014 in Uncategorized

Social media statistics from The Social Habit by Edison Research includes several very interesting data points about Facebook, Twitter and beyond. Free download

Dr. Pamela Rutledge‘s insight:

“Shocking” statistics not so shocking when seen from a media psychology perspective: 1) Twitter users skew democratic: Younger people tend to be more liberal and younger people tend to be earlier adopters of technology. 2) The “Check-in” never happened because publicly broadcasting your location doesn’t make support individual goals very often  (and it’s a little creepy). 3) Most American’s don’t “follow” brands because people like people better.  Social media is about human connection, not communications tools.  Brands aren’t people so value delivery has to be more tangible (or more human).  4, 5 and 6) Social networks are about human connection.  Everyone, regardless of age, is instinctively motivated to connect with others.  It improves our mental and physical health.  Social media is just one way of doing that.  People aren’t “addicted” to Facebook.  They are “addicted” to people.  7, 8 and 9). Facebook = WOM.  It’s isn’t Facebook’s influence.  It’s how Facebook facilitates the perception of WOM if not WOM.  10) Twitter serves a different type of social function (less intimate) so assumptions of how it works are different.  Changes in Facebook can violate first order relationships.  11) Twitter has been around long enough for people to figure out what it’s good for and how it meets individual goals.  The users that stick around actually use it.  Net?  Interesting, yes.  Shocking, no.

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