Matthew Weiner On Formula-Free Storytelling And The “Mad Men” Writers’ Room

Posted: April 14, 2014 in Uncategorized

The Mad Men creator tells how his childlike excitement for the city he calls home infuses the new season and talks about the secrets of the writers…

Dr. Pamela Rutledge‘s insight:

Confirmation of the fundamental role of narrative in how the brain works and makes sense of reality: Robert Town has joined the Mad Men writers as a consultant.  Weiner says: “Every writer is looking for the beats, the way the story should be told, and to have someone come in who is so successful, who has no rules and is completely organic in their storytelling. It’s a confirmation of the process which is just trust your subconscious.”

See on www.fastcocreate.com

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