Case Study: Removing Pricing Improves Beta Sign Ups by 31% | Tone Agency Blog

Posted: April 14, 2014 in Uncategorized

In December 2013 we proudly invited people to join the beta list for our new web application, Unveil. Unveil allows web and graphic designers to present design concepts to clients and get real time feedback all in one place. Unveil significantly reduces the amount of back and forth email communication saving designers and clients valuable time. Objective …

Dr. Pamela Rutledge‘s insight:

Removing pricing allows experimentation without risk.  Increases “advance” response of the brain, although our rational brain would tell us that what is too good to be true usually is.  Nevertheless, with new tools available all the time, trials without cost make sense to turn lookers into users.  How many times have you declined an opportunity to explore if cost was involved?  In my experience you can $2.99 and $9.99 yourself to pretty big numbers.

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