Rise of the mobile-first social network: US stats

Posted: April 10, 2014 in Uncategorized

The majority of social media sites are seeing far more traffic and time spent coming from mobile devices than from desktops.

Dr. Pamela Rutledge‘s insight:

You’ve probably noticed, but mobile devices have smaller screens than desktops and laptops (at least currently).  This means that producers have to consider a host of design issues.  “Mobile friendly” isn’t enough.  Content has to be created to be brain-friendly to ensure usability and engagement.   Usability and engagement are not the same thing.  

See on econsultancy.com


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