Lego Crowdsources Its Way to New Toys

Posted: April 5, 2014 in Uncategorized

Its Lego Cuusoo site lets fans share—and possibly profit from—their own toy designs

Dr. Pamela Rutledge‘s insight:

I talk about the shifting psychology in individuals and groups  due to social technologies all the time, but here is evidence of one company who gets it that made me smile – Lego crowdsourcing designs.  Who doesn’t love Legos? From Mads Nipper, chief marketing office at Lego: “Both children and adults these days are used to being, and expect to be, more involved.”  

See on www.businessweek.com

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