How Samsung Tricked Obama Into Shooting That Selfie With David Ortiz

Posted: April 3, 2014 in Uncategorized

Duping the president of the United States into a social media campaign is shady advertising work from David Ortiz and Samsung

Dr. Pamela Rutledge‘s insight:

Why Samsung needs a media psychologist: Samsung, a company who is pretty smart about marketing, was remarkably dumb about the psychology that drives successful social media strategies.  They should read the #psych and #neuromarketing chapters about authenticity and how people resent being tricked and manipulated.  Manipulation is one of those primal things that triggers our survival mechanism and makes us wary, whether we are aware of it or not.  Think halo effect.  Trust is hard to build and easy to lose.  (Too bad about all the contrivance, too, because my guess is that David Ortiz is happy to have the once-in-a-lifetime #selfie with Obama.)

See on www.businessweek.com

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