Nuno Bernardo: “The age of multiplatform media is defined by audience behaviours”

Posted: March 19, 2014 in Uncategorized

Dr. Pamela Rutledge‘s insight:

The logical extension of this is as audiences change, it is critical to set aside your assumptions about who they are and what they want and go find out.  This is why customer/audience persona development from a psychological perspective is so important.

See on blog.mipworld.com

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