Twitter’s 2014 Strategy: The Intersection of Video and Data

Posted: January 21, 2014 in Uncategorized

Twitter is doubling down on its second-screen pitch.

Dr. Pamela Rutledge‘s insight:

Customer-centric strategy – in spite of obvious monetization opps for Twitter, faciliating ‘borderless’ connectivity supports audience/user goals.  Shows Twitter’s ability to think outside the tweet.

See on www.adweek.com

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