These Scientists Studied Why Internet Stories Go Viral. You Won’t Believe What They Found

Posted: January 4, 2014 in Uncategorized

‘Science confirms what Buzzfeed and Upworthy already know: In the hierarchy of digital contagion content that evokes powerful emotions floats mercilessly to the top….


If the traffic numbers don’t already show the wisdom of Zimmerman’s approach, the behavioral evidence certainly does. Recent research suggests that emotions hold the secret to viral web content. Articles, posts, or videos that evoke positive emotions have greater viral potential than something that evokes negative feelings, but both do a better job recruiting clicks than neutral content. The finer details tell a similar story: triggering high-arousal emotions, such as anger or humor, is a surer path to click gold than triggering low-arousal ones, such as contentment or sadness….’

Dr. Pamela Rutledge‘s insight:

Actually, it’s exactly what I would expect–that emotions matter most.

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