Snaps For The Visual Web: The Psychology Behind Snapchat’s $3.5-Billion Price Tag

Posted: October 30, 2013 in Uncategorized

Your disappearing messages have catapulted Snapchat into the exclusive billion-dollar Visual Web club.

Dr. Pamela Rutledge‘s insight:

Snapchat’s immediacy can create the sense of intimacy, affilation and exclusivity that strenghten group bonds. 

See on readwrite.com

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