From children’s TV to transmedia: dirtgirlworld

Posted: September 13, 2013 in Uncategorized

Dr. Pamela Rutledge‘s insight:

#Psych note: storytelling is one of the most powerful ways to change beliefs and behavior that are the foundation for social roles.  Transmedia and other immersive narratives can expand gender roles in ways that traditional media can’t.  From Cate McQuillen: “There’s such a need for a girl who’s not a princess.”  I would rephrase w/what transmedia delivers: “there’s such a need to experience being a girl (or being around a girl) who is not a princess.”

See on businesslounge.net.au

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