Why Taco Bell Made 65 Ads to Market Its Latest Doritos ‘Loco Taco’

Posted: August 22, 2013 in Uncategorized

taco bell has partnered with youtube stars to create ads for fiery doritos locos tacos launch.

Dr. Pamela Rutledge‘s insight:

Crowd-sourcing creativity through YouTube allows brand stories to take on richer and more authentic dimensions than any single digital agency can provide, merging creatives with curators top down as well as bottom up. 

See on adage.com

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