Media Technologies Change the Rules

Posted: March 21, 2008 in Media Psychology

Gibson guitars is suing Activision for patent violation in Activision’s wildly popular Guitar Hero according to Reuters.  This is just one more example of how the proliferation of media technologies is changing the way we understand our world.  Trying to apply old rules and old thinking to new technologies isn’t going to work.  (And who knew you could file a patent to prevent the “simulation of a musical performance?””

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